Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN
S'abonner à l'infolettre


Harnessing the Power of AI in Digital Marketing to Drive Customer Satisfaction

AI Systems in Digital Marketing

Ever heard of Chat GPT, Notion, Adobe firefly, Grammarly, Chatbot or ElevenLabs? All these innovative tools utilize accurate algorithms to solve problems and perform specific tasks based on user needs, demonstrating the power of AI in digital marketing. These AI or Artificial Intelligence programs have the potential to meet and exceed business goals and drive customer satisfaction when strategically implemented into a firm’s marketing strategy. Ignoring AI as a marketing tool is not an option with an estimated 100 million people in the US alone expected to use AI by 2024. Considering these figures along with the rapid growth in digital marketing businesses have the opportunity to use AI to deliver optimized content, create extremely personalized campaigns, offer product recommendations based on analyzing browsing habits, efficiently handle customer enquiries and enhance overall workflows. 

Customer satisfaction is a measure of a company’s ability to meet their customer expectations. It is a key indicator in understanding customers future purchasing intentions, brand loyalty and can predict business growth. By leveraging AI powered digital marketing tools, marketers can gather valuable insights on preferences and interactions to accordingly tailor marketing initiatives to increase engagement amongst the targeted demographic. AI’s predictive tools have the capability to identify the needs of potential customers before they arise. As a result this fosters a level of trust amongst the customer and brand which in turn creates a more seamless brand experience and improves customer satisfaction levels.

Ongoing advancements in AI will undoubtedly create a greater need for digital marketing activities and more opportunities for businesses to drive customer satisfaction.

Picture of janicelewis


Leave a Reply

Your email address will not be published. Required fields are marked *

Découvrir d'autres articles


Avez-vous finis votre lecture de l'article?

Vous pourriez tester vos connaissances numérique

25 questions pour déterminer si vos lectures sur le blogue ont fait de vous un expert du numérique