TikTok is a social media platform that has become quite popular since it was launched. With 1 billion active users, mostly within the age of 13-24, TikTok can be an useful way to promote and advertise your next event.
Why TikTok?
When companies begin to wonder what kind of social media marketing to use it can be difficult. A question will arise, why TikTok? Firstly, compared to other social media, TikTok will offer a more organic reach. This, because it is more simple to expand visibility which will increase the event exposure. Secondly, similar social media platforms, for example, Instagram, Facebook and twitter are not built to reach more audience. TikTok can make you reach millions even though you are completely new to TikTok and doesn’t have a lot of followers. Thirdly, because of the huge user number, TikTok has users from all demographics and thus, the perfect platform to run a successful campaign.
Okay, but how do I start?
Once you have decided on using TikTok as your marketing tool, you will have to use it as effective as possible. Here are a few ways to succeed in your TikTok marketing.
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Be up to date with the viral trends
TikTok is famous for having several trends, and if the goal is to reach a big audience fast, this is the way to do it. When promoting an event through a trend tends to reach a bigger scale of audience. Something vital is to not be too obvious that you are promoting an event. Try to be innovative, intriguing and at the same time creative, which is much more appreciated.
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Team up with influencers
Influencer marketing on any social media platform can be successful. They can create a more trustworthy word and making the audience more relate to the event if their favorite influencer is advertising it.
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Encourage audience participation
If you already have an audience, you can encourage them to participate in the campaign. Thanks to them, the message is reached to a wider audience which you would not as easily be able to target.
If you are still contemplating on if you should use TikTok for your next marketing event, this is your sign to expand it to TikTok and explore this new platform with millions of possibilities.
Sources:
TikTok For Event Marketing : Viral Trend You Need To Follow In 2022
https://www.degruyter.com/document/doi/10.1515/ijamh-2020-0111/html?lang=de
