Growing a small business is not easy – there are several things like costs, profits, and sustainability of your business to worry about, especially when your city is flooded with thriving competitors and ever-changing consumer preferences.
However, maintaining a social media presence can ease your worries if used the right way: Instagram Marketing, for example, has been a popular method used by many small businesses to build brand awareness and boost sales while keeping costs low – and there is good reason to believe in it. Here is why: Instagram Marketing gives visual representations of your products, helps you gain huge amounts of outreach, establishes rapport with clients through content interactions, and builds a long-term fanbase.
Here are 5 efficient Instagram Marketing tips to help grow your business:
Tip #1: Build a Unique and Aesthetic Feed
Instagram Marketing includes grabbing your consumers’ attention with attractive visuals. Find out what type of feed would suit your products and allow consumers to associate with your brand. The more unique your photographs (and therefore, your feed) appear to be, the more brand association there would be from your clients, and hence the more memorable and impactful your brand would be.
Tip #2: Use Relevant Hashtags
Hashtags are one of the easiest ways to increase outreach in Instagram Marketing. The more focused and relevant the hashtags, the quicker it reaches your target audience with the help of Instagram algorithm. Furthermore, using hashtags in Instagram Marketing help your posts appear on users’ Explore page, which then helps in gaining awareness.
Tip #3: Keep Captions Short and Sweet
While captions are interesting to read, too long a caption may disengage consumers from reading as their attention may not last. Think of impactful yet short captions that would entice your clients to buy your products. Furthermore, for more engagement, ask questions in your captions or conduct polls on your Instagram stories – Instagram Marketing is versatile in that you could play around with different engagement tools to capture your clients’ attention.
Tip #4: Consistency is Key
When it comes to Instagram Marketing, consistent posting is essential, as it increases brand exposure and builds rapport with clients. Keeping a schedule may be helpful as well, especially since there are optimal timings for posting in different time zones. Instagram Marketing also means making use of “Insights” on Instagram to view how successful your engagement is, and which timings garner the greatest number of views and likes.
Tip #5: Host Contests and Offer Promotions
Hosting giveaways and offering discounts to your followers is another useful Instagram Marketing tool. Doing so would attract new audiences to your products. Furthermore, they promote shares of your products which increases outreach. Exclusive followers-only discounts also help to improve brand loyalty, another key Instagram Marketing goal in growing your brand.
Does improving and retaining sales using Instagram Marketing seem less intimidating now? Follow the easy steps mentioned above to grow your brand!