Discover Digital @ HEC Montréal articles
Discover the articles Marketing Strategy
A strategy is not a collection of trendy tactics. Adding TikTok, artificial intelligence or influencers to a marketing plan does not accomplish much if no one knows what the organization is actually trying to achieve. This category takes a step back from the tools and looks at positioning, channel selection, personalization, branding and decision-making. The goal is to understand why some ideas fit together.
Reading time : 2 minutes
“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
Read the articleandrefelipewang
21 November 2023
Reading time : 4 minutes
Personalization Revolution: How is AI Shaping the Future of Digital Marketing
Read the articlewangangelaanqi
12 November 2024
Reading time : 3 minutes
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
Read the articlewujiayang
19 March 2024
Reading time : 5 minutes
Digital Niche Marketing:Definition and How to Make Money out of your Hobby
This article will take a look at digital niche marketing, how to get a good marketing base for your site targeting a niche. But first…
thivierge
20 March 2021
Reading time : 2 minutes
Why is having a digital marketing strategy so important for an NGO?
Digital Marketing is an essential tool for NGOs, foundations and companies with social impact. Despite the initial distrust of many nonprofit leaders in developing digital…
martinez
15 March 2021
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