The TikTok platform is a social media platform that allows users to create and share short videos with a global audience. In 2016, a Chinese company called ByteDance launched the app, which has rapidly gained popularity, especially among young people.
According to TikTok’s demographics, approximately 60% of its users are younger than 30 years of age, primarily from generations Z and Y. Teenagers and young adults are particularly fond of the platform, with roughly equal numbers of men and women using it. The platform is available in over 150 countries and supports over 75 languages, so TikTok’s user base is also global.
Reason why companies should start with TikTok advertising
Large and active user base
TikTok has more than 1 billion active users worldwide, and a large portion of that user base is millennials. Business owners are able to reach highly engaged audiences that aren’t active on other social media channels.
High engagement rates
Engaging and interactive content is favored by TikTok’s algorithm, resulting in high engagement rates. As a result, businesses can create content that resonates with their target audience and drives meaningful engagement.
Creative advertising options
Infomercials, brand takeovers, and sponsored hashtags are all creative advertising options available on this application. This provides businesses with the opportunity to experiment with different ad formats and find the right fit for their brand.
TikTok advertising has a thriving community of influencers, with many popular creators having millions of followers. This provides businesses with the opportunity to work with influencers to promote their products or services to a wider audience.
Compared to other social media platforms, TikTok advertising is relatively cost effective for businesses of all sizes and budgets.
it’s time to start your TikTok advertising journey.