Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN

Unveiling the Power of Social Media in Digital Marketing Strategies

In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook to TikTok, these platforms obviously have transcended mere communication tools to become veritable marketing powerhouses, offering businesses unparalleled opportunities to connect, engage, and convert audiences like never before. In this […]

Influencer Marketing: why using Instagram?

Recently, Instagram has been experiencing an incredible growth both in terms of popularity and as a marketing tool for communication. It has become the main platform for implementing influencer marketing campaigns. Instagram not only improves direct relationships with consumers, but also fosters brand loyalty, brand awareness and the overall company’s image. Its visual format makes […]

Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of social media has emerged as a transformative force, reshaping the way brands connect with their audiences. This revolution has not only altered the landscape but has also opened new avenues […]

Instagram: Driving Your Brand Engagement and Boosting Sales

Effective strategy for businesses to drive engagement and sales on Instagram

Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers. With roughly one billion monthly active users, it has become a powerful tool for businesses to showcase their products and services through visual content to a massive audience. Indeed, using […]

Instagram Business: How to Effectively Place Ads

How to Win at Instagram Advertising

Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like to place ads on this platform because it has a lot of active users. However, it can be challenging to stand out since there are too many rivals and competition […]

Short-Form Videos are Revolutionizing Digital Marketing

Digital marketing in today's world is involved around short video on social media platforms

As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due to people being forced to stay home, our usual routines have become outdated and new habits have emerged, with movies, phones, and short-forms videos being the most popular forms of […]

How to use Instagram to select relevant keywords?

Instragram hastags image

One of the most used social networks is Instagram, which can help businesses connect with their target market. This platform allows businesses to promote their goods and services to a wide audience and also use it to communicate with customers and increase brand awareness. Let’s use the full potential of this platform. There are a […]

Instagram Guides: utilizing blog content on Instagram

Instagram Guides header image

What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels, posts, and stories, you don’t actually need to make new content (yay!). Instead, Instagram Guides are all about curating existing posts or reels that together with commentary, form a scrollable […]

Instagram a tool for personal branding and business

Some tips on how to use Instagram as tool for personal branding and business Digital Presence today is crucial for any entrepreneur. Instagram has become a reliable source for people to judge the personal branding and the business. Digital identity is built through digital presence and how we introduce ourselves to the world. Instagram identity […]