Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN
Digital marketing in today's world is involved around short video on social media platforms
S'abonner à l'infolettre


Short-Form Videos are Revolutionizing Digital Marketing

As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due to people being forced to stay home, our usual routines have become outdated and new habits have emerged, with movies, phones, and short-forms videos being the most popular forms of entertainment during that time.

Short-form videos have revolutionized marketing strategies, offering a more engaging and memorable approach compared to traditional written content.

Video marketing is changing the way businesses approach campaigns, compared to how they used to do it in the past

Here’s why short videos are becoming so effective

Firstly, it is way easier to consume, making it the most effective way for today’s digital era plus the cost of producing one video is way cheaper than the traditional one and also you make one video but you could publish to all any social media platforms that you could think of.

Short-form videos also enable the room for businesses to showcase their products or services to their targeted audience.

Lastly,  Short-form videos allow businesses to connect closer in terms of experience and personalization because it’s more targeted and specific. 

Short video in the new era of digital marketing for businesses. This the one of the most effective ways to do marketing in today's world.

How Short Videos Can Boost Your Business’s Online Presence

Firstly, know your target audience, this step is crucial because you want to captivate the right target for your products or services in order to maximize the ROI by understanding their need and having better communication towards your audience . 

Next, keep it short and precise, since the trend is for short videos so you want to maximize every second that you have by putting quality and relevance to your targeted audience .

Making a good impression in the first few seconds.Based on research indicating that people tend to watch videos for only a few seconds, it is essential to create an attention-grabbing opening that captures their interest. This can increase the likelihood of viewers watching the entire video and obtaining all the information .

Call to action at the end of the video, it is also important to give a summary of the content and information on where to find more details for those who are interested in your products or services.

Utilize channels to maximize its reach as much as possible. This will help to increase your business’s recognition and make it more well-known, ultimately attracting more consumers to your products or services 

Lastly, Feedback is key to help you progress. By reading and analyzing feedback from your audience, you can gain more experience and improve your targeting in your next video for your products or services  

Analyze your performance after publishing marketing videos are crucial. What can be improved in your next short videos marketing.

Evaluate your performance

After posting marketing videos for your products or services, it’s important to analyze your performance to see what worked well and what needs improvement.

It is important to analyze specific key performance indicators (KPIs) to evaluate the success of your marketing videos.

The first KPI is view awareness, which can increase your business’s awareness, if you are new to the market. Metrics such as views, shares, and impressions can help you track view awareness. 

The second KPI is video engagement, which indicates how interested your viewers are in your videos. High engagement levels suggest that people are interested in your videos and could be beneficial for your business. Metrics such as comments, bounce rate, and watch time can help you track video engagement.  

Conversion metrics, such as click-through rate (CTR) and traffic sources (organic), are also important to monitor what viewers do next after watching your videos. After analyzing all these metrics, take action to improve engagement and conversion rates for your future videos.

Picture of dannokphotjanat


Leave a Reply

Your email address will not be published. Required fields are marked *

Découvrir d'autres articles


Avez-vous finis votre lecture de l'article?

Vous pourriez tester vos connaissances numérique

25 questions pour déterminer si vos lectures sur le blogue ont fait de vous un expert du numérique