Discover Digital @ HEC Montréal articles
Discover the articles tiktok
TikTok Analytics – Understanding Key Metrics
Read the articleTikTok: how does the algorithm lead to misinformation and danger?
Read the articleTikTok: Marketing’s One-stop Shop
Read the articleSocial Media Marketing for Music: How to get more streams and grow your fanbase in 2025
Many people are trying to make it in music, but what makes you different? How will you get people to care about your music? I…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performance and viewers, that can be used to optimize your reach.
Unveiling the Power of Social Media in Digital Marketing Strategies
In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…
Content Marketing Decoded: Drawing from Bumble’s Success
Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging…
Revolutionizing Digital Marketing: The Impact of Social Media
The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…
TikTok Algorithm: How does TikTok’s algorithm work?
What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly…
“From Beats to Business: How TikTok’s Music Culture is Evolving the Face of Digital Marketing”
As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…
Short-Form Videos are Revolutionizing Digital Marketing
As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due…
Beauty Brands: How to make your makeup products go viral on TikTok
Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most influenceable social media and…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…
How does the TikTok algorithm work?
The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has…
TikTok: how does the algorithm lead to misinformation and danger?
Introduction Misinformation is a widespread phenomenon in our society. Its purpose is to broadcast dubious information in order to influence public opinion and hide the…
TikTok for business: Should you dance or not?
TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents…
How to go viral on TikTok?
How to go viral on TikTok? – The secret of brand promotion Over the past few years, TikTok has become one of the most popular…
TikTok vs Instagram: Competing or Teaming Up?
Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of…
The rise of NFT through social media
In this post, I will explain how NFT rose through social media, and how they are closely related. Indeed, it is said that NFTs, but…