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Content Marketing
Digital Media Campaigns
Reading time : 3 minutes

Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025

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mohdnazryhanndanishbin
11 November 2025
Digital Media Campaigns
Marketing Strategy
Reading time : 6 minutes

TikTok Analytics – Understanding Key Metrics

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parrotaudrey
6 April 2024
Digital Media Campaigns
Social Media
Reading time : 6 minutes

TikTok Analytics – Understanding Key Metrics

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parrotaudrey
22 March 2024
Content Marketing
Influence Marketing
Reading time : 3 minutes

Unveiling the Power of Social Media in Digital Marketing Strategies

In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…

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parkseungjin
17 March 2024
TikTok banner
Content Marketing
Digital Media Campaigns
Reading time : 2 minutes

TikTok: Marketing’s One-stop Shop

Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…

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hammalselena
16 March 2024
Content Marketing
Reading time : 3 minutes

Content Marketing Decoded: Drawing from Bumble’s Success

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging…

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brendaxinningtan
21 November 2023
Uncategorized
Reading time : 4 minutes

Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…

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inessoubhi
21 November 2023
TikTok image with the logo of the brand
Digital Media Campaigns
Search Engine Optimization
Reading time : 2 minutes

TikTok Algorithm: How does TikTok’s algorithm work?

What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly…

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mariafernandarecobosdominguez
20 November 2023
Girl dancing and singing on TikTok
Digital Media Campaigns
Reading time : 4 minutes

“From Beats to Business: How TikTok’s Music Culture is Evolving the Face of Digital Marketing”

As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…

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nguyenlyan
30 March 2023
Digital marketing in today's world is involved around short video on social media platforms
Content Marketing
Reading time : 3 minutes

Short-Form Videos are Revolutionizing Digital Marketing

As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due…

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dannokphotjanat
30 March 2023
Social Media
Reading time : 4 minutes

Beauty Brands: How to make your makeup products go viral on TikTok

Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most influenceable social media and…

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carpiosandovalildaconsuelo
23 March 2023
Social Media
Reading time : 2 minutes

TikTok – Everything you need to know for creating content

Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…

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boonkumjirawat
14 November 2022

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