Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Unveiling the Power of Social Media in Digital Marketing Strategies

In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook to TikTok, these platforms obviously have transcended mere communication tools to become veritable marketing powerhouses, offering businesses unparalleled opportunities to connect, engage, and convert audiences like never before. In this […]

TikTok: Marketing’s One-stop Shop

TikTok banner

Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short videos. From cooking tutorials to viral dances to lifestyle videos, the app can tailor itself to each of its users taste with their “For You Page”. Its mission is to […]

Content Marketing Decoded: Drawing from Bumble’s Success

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging content for your audience, aiming to maintain a connection or bond with your brand across various digital platforms. It includes social media posts, YouTube videos, blogs, and more, all designed […]

Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of social media has emerged as a transformative force, reshaping the way brands connect with their audiences. This revolution has not only altered the landscape but has also opened new avenues […]

TikTok Algorithm: How does TikTok’s algorithm work?

TikTok image with the logo of the brand

What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly it wants to make more accurate recommendations. The For You Page is the place where the algorithm will show the videos for each person. No FYP is the same as […]

Short-Form Videos are Revolutionizing Digital Marketing

Digital marketing in today's world is involved around short video on social media platforms

As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due to people being forced to stay home, our usual routines have become outdated and new habits have emerged, with movies, phones, and short-forms videos being the most popular forms of […]

Beauty Brands: How to make your makeup products go viral on TikTok

Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most influenceable social media and businesses are taking advantage of it to increase their visibility. Indeed, that platform is an excellent tool for businesses and people to reach their target segment. The algorithm used by […]