Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Content Marketing Decoded: Drawing from Bumble’s Success

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging content for your audience, aiming to maintain a connection or bond with your brand across various digital platforms. It includes social media posts, YouTube videos, blogs, and more, all designed […]

Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of social media has emerged as a transformative force, reshaping the way brands connect with their audiences. This revolution has not only altered the landscape but has also opened new avenues […]

TikTok Algorithm: How does TikTok’s algorithm work?

TikTok image with the logo of the brand

What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly it wants to make more accurate recommendations. The For You Page is the place where the algorithm will show the videos for each person. No FYP is the same as […]

Short-Form Videos are Revolutionizing Digital Marketing

Digital marketing in today's world is involved around short video on social media platforms

As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due to people being forced to stay home, our usual routines have become outdated and new habits have emerged, with movies, phones, and short-forms videos being the most popular forms of […]

Beauty Brands: How to make your makeup products go viral on TikTok

Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most influenceable social media and businesses are taking advantage of it to increase their visibility. Indeed, that platform is an excellent tool for businesses and people to reach their target segment. The algorithm used by […]

TikTok – Everything you need to know for creating content

Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are now more content producers from all over the world. That could be a question that gets asked. How can content be made to be popular? Having more followers and viewers […]

How does the TikTok algorithm work?

The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has their own for-you page, customized to show videos that interest the account owner. The for-you page changes over time to maximize the experience on TikTok by showing what you may […]

TikTok: how does the algorithm lead to misinformation and danger?

Introduction Misinformation is a widespread phenomenon in our society. Its purpose is to broadcast dubious information in order to influence public opinion and hide the truth. Nowadays, it is fueled by social media, which makes it more dangerous and powerful. TikTok is no exception to the rule. This article will highlight the points we should […]

TikTok for business: Should you dance or not?

TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents an opportunity for marketers and TikTok developed several features for businesses. More and more businesses are using it and no, you are not too old for TikTok!   TikTok for […]