Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN
Search

The Impacts of Influencer Marketing on the Digital Advertising

alt=""

There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social Media. With many new mediums of advertising making their way to the main stream, influencer marketing has been a major player in these changes. This approach uses the popularity and […]

Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of social media has emerged as a transformative force, reshaping the way brands connect with their audiences. This revolution has not only altered the landscape but has also opened new avenues […]

Instagram: Driving Your Brand Engagement and Boosting Sales

Effective strategy for businesses to drive engagement and sales on Instagram

Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers. With roughly one billion monthly active users, it has become a powerful tool for businesses to showcase their products and services through visual content to a massive audience. Indeed, using […]

Instagram Business: How to Effectively Place Ads

How to Win at Instagram Advertising

Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like to place ads on this platform because it has a lot of active users. However, it can be challenging to stand out since there are too many rivals and competition […]

Instagram Guides: utilizing blog content on Instagram

Instagram Guides header image

What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels, posts, and stories, you don’t actually need to make new content (yay!). Instead, Instagram Guides are all about curating existing posts or reels that together with commentary, form a scrollable […]

Instagram a tool for personal branding and business

Some tips on how to use Instagram as tool for personal branding and business Digital Presence today is crucial for any entrepreneur. Instagram has become a reliable source for people to judge the personal branding and the business. Digital identity is built through digital presence and how we introduce ourselves to the world. Instagram identity […]

Influencer marketing: Skyrock your food business

Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are arising. Influencers create a direct link between a company and the online community of social media platforms like Instagram or TikTok. There is no need to be a celebrity in […]

How to Make Money in The Metaverse

If you are reading this, you have probably already heard of this “metaverse”. You might already have a solid idea of what it is, and you’re wondering: “How do I make money in the metaverse!” People live in regret and with loads of FOMO (fear of missing out), [yes I just wanted to plug that […]

How to Grow Your Business On Instagram

Why Grow Your Business on Instagram ? Given its exceptionally high number of users, Instagram has become a huge gold mine for companies to find new clients. In fact, as of right now, the platform has over 200 million business accounts. All it takes is some creativity to attract people’s attention towards your page and […]

How to Add Links to Instagram Stories

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would like them to see.  If you have a business account you can view insights for who interacted with the link on your story. This is a good example of why […]