Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN
Search

The Rise of Nano-Influencers: A Game-Changer in Marketing

A Nano-influencer connected to other users and the word Nano-Influencer

The power of social media influencers has been one of the main marketing tools for big corporations in the last few years. Being able to engage with a specific audience through creative and interactive content allows these online personalities to influence their followers’ opinions on certain topics making them a key player in marketing campaigns. […]

Beyond Traditional Advertising: The Rise of Influencer Marketing

Influencer within the transformative growth and impact of influencer marketing

In the digital marketing world, influencer marketing has evolved from an optional strategy to a critical tool for brands aiming to expand their brand presence. These digital influencers are not just ordinary internet users; they possess the unique ability to significantly shape consumer behavior. This phenomenon highlights the profound impact that the ever-expanding realm of […]

VTubers: New potential influencers for digital marketing

Behind the scenes of VTuber

What is vTuber (Virtual YouTuber) VTuber, or full-term “Virtual YouTuber”, is a video creator who creates content through streaming platforms like YouTube and Twitch. What makes VTuber different from normal streamers or youtuber is that they use a virtual avatar instead of using their real appearance to show on the screen. Many of them create […]

Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media

Xiaohongshu, as "China's Instagram", has become the leader among social medias.

What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform. By fusing social networking with e-commerce capabilities, it facilitates product discovery, discussion, and direct purchase for consumers. With thousands of users and a strong tool for influencers and businesses to […]

Unveiling the Power of Social Media in Digital Marketing Strategies

In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook to TikTok, these platforms obviously have transcended mere communication tools to become veritable marketing powerhouses, offering businesses unparalleled opportunities to connect, engage, and convert audiences like never before. In this […]

The Impacts of Influencer Marketing on the Digital Advertising

alt=""

There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social Media. With many new mediums of advertising making their way to the main stream, influencer marketing has been a major player in these changes. This approach uses the popularity and […]

Influencer Marketing: why using Instagram?

Recently, Instagram has been experiencing an incredible growth both in terms of popularity and as a marketing tool for communication. It has become the main platform for implementing influencer marketing campaigns. Instagram not only improves direct relationships with consumers, but also fosters brand loyalty, brand awareness and the overall company’s image. Its visual format makes […]

Content Marketing Decoded: Drawing from Bumble’s Success

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging content for your audience, aiming to maintain a connection or bond with your brand across various digital platforms. It includes social media posts, YouTube videos, blogs, and more, all designed […]

The Impact of Influencer Marketing: Unlocking Business Success

In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will delve into the dynamics of this transformative strategy and its profound impact on contemporary digital marketing initiatives. Understanding Influencer Marketing: At its core, influencer marketing is a dynamic strategy wherein […]

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

AI Influencers in Marketing

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of Artificial Intelligence (AI) influencers. These AI influencers are created using artificial intelligence technology, managed by a human team working behind the scenes (Izea, 2023). Notable AI influencers on Instagram include […]