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Influence of cognitive bias in purchase decisions
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The Rise of Influencer Marketing: Why Authenticity Matters
In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…
Why Influencer Marketing Strategies Are Essential for Brand Engagement
In the past year, influencer marketing strategies have become essential within digital marketing, driving both brand engagement and customer loyalty. According to Creator Economy Statistics…
Influencer Marketing and Social Media for Small Businesses
Discover how influencer marketing and social media can propel small businesses to success. Learn effective strategies for business growth. In a relentless evolving market, small…
Influencer Marketing and SEO: The Key for Brand Awareness
Within the years, the rise in popularity of social media like Instagram or TikTok has significantly increased. By passing more time on their screen, consumers…
Influencer marketing: Drive up your engagement and reap the benefits
In 2024 and onward, influencer marketing is a strategy that brands cannot afford to ignore. In fact, as of February 2024, 26% of companies allocate…
How social media influencers can boost your brand
Today’s digital landscape is influenced by social media influencers who have become powerful allies for companies seeking to build brand awareness, connect with audiences, and…
The Rise of Nano-Influencers: A Game-Changer in Marketing
The power of social media influencers has been one of the main marketing tools for big corporations in the last few years. Being able to…
Beyond Traditional Advertising: The Rise of Influencer Marketing
In the digital marketing world, influencer marketing has evolved from an optional strategy to a critical tool for brands aiming to expand their brand presence.…
VTubers: New potential influencers for digital marketing
What is vTuber (Virtual YouTuber) VTuber, or full-term “Virtual YouTuber”, is a video creator who creates content through streaming platforms like YouTube and Twitch. What…