Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Influencer Marketing: why using Instagram?

Recently, Instagram has been experiencing an incredible growth both in terms of popularity and as a marketing tool for communication. It has become the main platform for implementing influencer marketing campaigns. Instagram not only improves direct relationships with consumers, but also fosters brand loyalty, brand awareness and the overall company’s image. Its visual format makes […]

Content Marketing Decoded: Drawing from Bumble’s Success

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging content for your audience, aiming to maintain a connection or bond with your brand across various digital platforms. It includes social media posts, YouTube videos, blogs, and more, all designed […]

The Impact of Influencer Marketing: Unlocking Business Success

In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will delve into the dynamics of this transformative strategy and its profound impact on contemporary digital marketing initiatives. Understanding Influencer Marketing: At its core, influencer marketing is a dynamic strategy wherein […]

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

AI Influencers in Marketing

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of Artificial Intelligence (AI) influencers. These AI influencers are created using artificial intelligence technology, managed by a human team working behind the scenes (Izea, 2023). Notable AI influencers on Instagram include […]

Innovating Youtuber Collaborations with Digital Marketing tactics

Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial. This is because more and more firms are embracing YouTube as a marketing channel. In this post, we’ll go over the digital marketing tactics that brands can employ to work […]

The Use Artificial Intelligence in Digital Marketing

Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change how we view and use digital marketing to aid our businesses. Indeed, much as we have used machines in the past to help us with jobs that require much manual […]

TikTok – Everything you need to know for creating content

Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are now more content producers from all over the world. That could be a question that gets asked. How can content be made to be popular? Having more followers and viewers […]

Influencer marketing: Skyrock your food business

Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are arising. Influencers create a direct link between a company and the online community of social media platforms like Instagram or TikTok. There is no need to be a celebrity in […]

Influencer Marketing: Micro vs Macro

Influencer Marketing: Micro vs Macro The influencer marketing has an enormous potential in the social media age. It consists in impulse your brand through the recommendation of an influencer. This one will show your products or services to his followers. Nevertheless, there is a belief that always bigger is better in Influencer Marketing. Certainly, this […]

How to go viral on TikTok?

How to go viral on TikTok? – The secret of brand promotion Over the past few years, TikTok has become one of the most popular social media platforms and the influencer label. Many companies set up their accounts to promote the brand and attract new customers. However, for many, the TikTok algorithms and understanding of […]