Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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TikTok for business: Should you dance or not?

TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents an opportunity for marketers and TikTok developed several features for businesses. More and more businesses are using it and no, you are not too old for TikTok!   TikTok for […]

How to Add Links to Instagram Stories

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would like them to see.  If you have a business account you can view insights for who interacted with the link on your story. This is a good example of why […]

How to implement an effective social media strategy for a small business?

As a small business owner, you probably want to make more and more people to know you in order to grow or you want to build a strong relationship with your client/audience. So how about using social media to do so? Social media platforms gather everyday billions of active users that spend a lot of […]

Why Small Businesses Need Social Media

Why Small Businesses Need Social Media Growing a small business can be extremely stressful and can even be soul crushing to  see other small business grow faster. The main reason you might not be making many sales is the lack of brand awareness. This is why small businesses need social media. This article will help […]