Discover Digital @ HEC Montréal articles
Discover the articles SEO
From SEO to GEO, How Generative AI Is Rewriting the Rules of Search
Read the articleSEO on Newsletters: How to Optimize Yours
Read the articleThe Importance of Accessibility in Web Design
Read the article
Influencer Marketing and SEO: The Key for Brand Awareness
Within the years, the rise in popularity of social media like Instagram or TikTok has significantly increased. By passing more time on their screen, consumers…
How is Artificial Intelligence influencing social media trends?
AI connects digital tools and platforms, to enable personalized and automated interactions across devices and services.
The Future of Search | Hey Google!
The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people…
Is Gen AI the next best thing, or a threat to SEO Marketing?
We have all heard the buzz surrounding Generative Artificial Intelligence (Gen AI), but recent popularity aside, do we truly know the implications of this new…
Predictive AI in Social Media Advertising: How to anticipate trends
By 2024 the use of AI is revolutionizing the way companies promote their products and services, through media platforms by assisting them in strategizing and…
Revolutionizing Digital Marketing: The Impact of Social Media
The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…
The Impact of Influencer Marketing: Unlocking Business Success
In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will…
TikTok Algorithm: How does TikTok’s algorithm work?
What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly…
Leveraging Artificial Intelligence to boost website traffic
Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche.…