Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN
Search

Here Are Important Points of Search Engine Advertisement in Japan

If you are considering selling your products, and thinking about using search engine advertisement in Japan, there are some points that you have to be careful of. Not surprisingly, the first point is the language. Language Spoken in Japan If you are thinking about promoting products in English in Japan, it may not be a […]

TikTok for business: Should you dance or not?

TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents an opportunity for marketers and TikTok developed several features for businesses. More and more businesses are using it and no, you are not too old for TikTok!   TikTok for […]

Influencer Marketing : Why?

Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands more value. They have committed and engaged groups of followers on social media. In recent years, influencer marketing has become a huge and crucial part of the marketing scene. Influencers […]

Tips to Create Effective TikTok Ads

TikTok has experienced phenomenal popularity in recent years. Whether it’s for tutorials or funny videos, young people love this social media. Many companies already use it as a platform to promote their brands with TikTok ads. Why don’t you do the same? Even if the format is different, neglecting it could be a mistake. So, […]