TikTok has experienced phenomenal popularity in recent years. Whether it’s for tutorials or funny videos, young people love this social media. Many companies already use it as a platform to promote their brands with TikTok ads. Why don’t you do the same? Even if the format is different, neglecting it could be a mistake. So, here are 4 tips that can help you create effective TikTok ads.
Be in line with your content and editorial strategies in your TikTok ads.
What is the message you wish to tell to your target audience? Do you want to create brand or marketing content? Every detail in your TikTok ads should be in line with your brand values, objectives and you really should be careful about your content and editorial strategies. You can’t share the exact same content on your TikTok ads as you did on Facebook or Instagram; the format and audience on every platform are different.
Set up different TikTok ads according to your target audience segments.
How many times have you been told that it’s hard to create a product that satisfies everyone? Well, it’s exactly the same with advertising. On TikTok, the audiences are diverse. You can’t to make ads that appeals to everyone, so advertising targeting is very important. You should create at least one TikTok ad (or group) per segment by properly setting the components on the ad creator: age, localization, gender, interests…
Use Hashtags, especially Hashtags Challenges.
It’s not new; hashtags are very helpful to create trends and advertising opportunities for brands. And TikTok hashtags challenges can benefit even more your company. If they go viral, they will raise a lot of awareness and engagement as users will make the challenge in their own way! But firstly, you have to know how to set up them correctly in your TikTok ads. To do so, don’t forget to follow the first tip: be in line with content and editorial strategies. Also try to be yourself, observe tendencies and be fun as well!
Try to create TikTok ads that don’t look like real ones.
We often hear TikTok users say that they have spent hours scrolling on their “For You” page, where lots of advertisements also appear. So, it can be easy to annoy them and they will just end up skipping it. That’s why the TikTok ads that look like videos users watch on their feed are the most successful ones. Whether by telling stories, following music trends or challenges, or creating fun videos, you will create more awareness than a simple video demonstration of your product in your ads.