Discover Digital @ HEC Montréal articles
Discover the articles Web Analytics
TikTok Analytics – Understanding Key Metrics
Read the articleKmedia Kills: Clickbait and Media Manipulation in South Korea
Read the articleStorytelling in Advertising – Apple Sells Emotions
Read the article
Tuni: How to Revolutionize EdTech Digital Marketing
Tuni is an educational platform created by three students from Universidad de San Andrés in Argentina. After a year and a half of learning and…
Easy Fixes for 2024’s Biggest Digital Marketing Mistakes
As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…
Kmedia Kills: Clickbait and Media Manipulation in South Korea
In South Korea, journalism faces a growing integrity challenge as algorithms increasingly determine the reach of news content. Fast-paced digital reporting to achieve high ranks…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performances to viewers, that can be used to optimize your reach.
Exploring the utility of CRM in enhancing Digital Marketing Strategies
When analyzing the performance of marketing campaigns, they often fall short of their objectives by targeting the wrong customer segments and wasting resources which rarely…
TikTok Analytics – Understanding Key Metrics
TikTok Analytics holds many tools and metrics, from posts performance and viewers, that can be used to optimize your reach.
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…
Leveraging Digital Marketing Analytics for Streaming Platforms
In the realm of streaming services like Twitch and Kick, digital marketing analytics play a pivotal role in driving audience engagement, enhancing user experiences, and…
Turn-off Experiments
Digital ads are a crucial part of a business marketing strategy because these days people are more engaged with digital devices. They decide what to…
Dark Social: Leveraging Private Sharing for Marketing Success
In the ongoing evolution of digital marketing, there has been a significant shift in the paradigm of consumer interaction towards “underground” channels of engagement known…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…
Transforming digital engagement through augmented reality (AR) in advertising
In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the…
Web Analytics and Elections
The Smart Minute – David Kazu “We interfered, we interfere, and we will interfere,”; these were the words of Yevgeny Prigozhin; a Russian oligarch in…
GDPR Compliance in Web Analytics: Balancing Data Privacy and User Insights
In the era of digitalization, web analytics has emerged as an indispensable tool for organizations looking to understand user behavior, optimize websites, and fine-tune marketing…
Goal setting for key performance indicators in web analytics
Discover how to set a key performance indicator in web analytics by watching the video below: As students, we often grapple with what the right…
Why Python Can Be Useful in Digital Marketing Analytics?
As you work within Digital Marketing, you are more likely to hear more and more terms such as “Artificial Intelligence”, “Programming Languages” and even “Python”…
Why Digital Marketing Is Becoming Less Creative And More Profound Through Data Science
Marketing was stereotypically seen as a creative domain where things are designed to respond to customers. Now that it is majorly digital and can use…