Discover Digital @ HEC Montréal articles
Discover the articles Content Marketing
TikTok challenges: converting trends into brand engagement
Read the articleThe Power of Adtech: Optimizing Digital Advertising Campaigns for Maximum Impact
Read the articleThe role of social networks in the digital strategy of luxury brands.
Read the article
AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.
Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…
Leveraging Artificial Intelligence to boost website traffic
Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche.…
How UGC Can Help Your Brand Stand Out and Convert
Want to improve your brand’s conversion rates and establish loyalty with customers? Find out how user-generated content (UGC) can help. Learn how UGC provides valuable…

Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

The Power of Adtech: Optimizing Digital Advertising Campaigns for Maximum Impact
In today’s digital age, online advertising has become a vital component of many businesses’ marketing strategies and decisions. Adtech plays a key role in enabling…

Short-Form Videos are Revolutionizing Digital Marketing
As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due…

4 Tips to Improve Your Instagram Reels
Instagram Reels theme image
SEO and Content Marketing : The Perfect Digital Marketing Duo
When it comes to digital marketing, we find two strategies that often go hand-in-hand : search engine optimization (SEO) and content marketing. These two tactics…

How to create an excellent digital marketing campaign
In today’s digital age, having a strong online presence is essential for businesses of all sizes. In this situation, digital marketing is a way to…
Video marketing: How to boost your business success?
It’s well-known that videos have been a major trend in marketing for the past few years, as the consumption of mobile content increases, the popularity…
Want more engagement? Here are 5 types of content to do so
The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it…
B2B content marketing : The key to sucess
The pandemic has deeply changed how customers interact. B2B Content marketing is used by today’s businesses to expand their audience reach. Above all, it is…
Short form video
Short Form Video Short form video in social media Thanks to Tiktok which is a short form video platform with the highest number of downloads…
How Facebook’s New Metaverse Will Change Content Marketing
What is the Metaverse? A little over 2 weeks ago, Mark Zuckerberg announced the change of Facebook’s name to “Meta”. Along with the name change,…
Why is video marketing so powerful
Have you ever wondered if you should add some video marketing in your marketing strategy? The answer is yes! The video trend increased rapidly in…
How to improve your marketing content campaign ?
Every digital marketers can create a marketing campaign, but not all of them provide the best results. If you are here to create the best…
Tips for developing a content marketing strategy
Developing the best content marketing strategy might imply to make a point of your brand and your objectives. However, the true focus should be on…
Why having a content marketing strategy is still so important for businesses?
The content marketing strategy can be so broad, but yet so important when you’re promoting your business. To start this article it might be important…