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AI and Sephora : A continuous love story
Read the articleInstagram a tool for personal branding and business
Read the articleRiot Games : Arcane’s marketing masterpiece
Read the articleSEO on Newsletters: How to Optimize Yours
While traditional media channels such as TV, radio or newspapers are suffering a decline on number of impressions due to their low adaptation to the…
Dans un plan de marketing numérique, comment concilier les objectifs de performance à court terme avec la vision stratégique de long terme ?
Sommaire exécutif La croissance continue du marketing numérique incite de nombreuses organisations à privilégier des tactiques de performance immédiate, par exemple, SEA ou les bannières…
Influencer Marketing: A Strategic Approach for Brand Growth
With the rise of the digital world, influencer marketing has become an integral part of a brand growth strategy, wherein brands are using influencers to…
The Secret Ingredient Behind Winning Keyword Strategies
In the constantly changing landscape of online marketing, keywordpurchase is an integra key to success. By cleverly buying keywords, companies are guaranteed that their ads reach the appropriateaudience at the right time. But how do marketers make the bestdecisions in today’s data-driven world? The answer is artificial intelligence (AI). AI’s Role in Identifying High-Value Keywords AI has revolutionized the selection of keywords, making them faster, smart,…
TikTok Insights: Using Data to Boost Content Engagement
In today’s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and engagement. However, posting videos…
The Rise of Influencer Marketing: Why Authenticity Matters
In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…
Winning with NIL: Digital Marketing Strategies for NCAA Athletes
In this article, we explore how digital marketing can help NCAA athletes secure NIL deals and why building a personal brand online is now just…
SEO for Art and Culture: How to Improve Creators’ Visibility?
In a world where digital presence is omnipresent, artists and cultural institutions must adapt their visibility strategy online. Search Engine Optimization (SEO) has become an…
Digital Marketing and Privacy issues
Recently, digital marketing using social media such as Instagram and TikTok Tok become the mainstream of advertisement. It allows companies to target consumers with personalized…