Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Here Are Important Points of Search Engine Advertisement in Japan

If you are considering selling your products, and thinking about using search engine advertisement in Japan, there are some points that you have to be careful of. Not surprisingly, the first point is the language. Language Spoken in Japan If you are thinking about promoting products in English in Japan, it may not be a […]

Why your marketing should take advantage of COVID-19

Why your marketing should take advantage of COVID-19! The COVID-19 pandemic created a significant turning-point for many businesses, which forced them to reinvent their marketing strategies and tactics. The pandemic is now a part of our everyday life for two years which has changed many of our habits. Ask yourself how much time you now […]