Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Influencer Marketing : Why?

Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands more value. They have committed and engaged groups of followers on social media. In recent years, influencer marketing has become a huge and crucial part of the marketing scene. Influencers […]

How to Add Links to Instagram Stories

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would like them to see.  If you have a business account you can view insights for who interacted with the link on your story. This is a good example of why […]

How can AI Chatbots Improve Interaction with your Customers?

  It is nothing new that online shopping has skyrocketed this past year and busy customers are here for it. As a business owner your main priority is to allow your customers to have the best shopping experience ever. Therefore, it is key for you to be aware of your clients’ needs and to ensure […]