Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN
Search

Make The Most Of UGC In Your Marketing Strategy

User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So let’s take a look at how to make the most of UGC in your marketing strategy. The Power of UGC in Digital Marketing UGC, or User-Generated Content, refers to content […]

Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media

Xiaohongshu, as "China's Instagram", has become the leader among social medias.

What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform. By fusing social networking with e-commerce capabilities, it facilitates product discovery, discussion, and direct purchase for consumers. With thousands of users and a strong tool for influencers and businesses to […]

Unveiling the Power of Social Media in Digital Marketing Strategies

In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook to TikTok, these platforms obviously have transcended mere communication tools to become veritable marketing powerhouses, offering businesses unparalleled opportunities to connect, engage, and convert audiences like never before. In this […]

The Impacts of Influencer Marketing on the Digital Advertising

alt=""

There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social Media. With many new mediums of advertising making their way to the main stream, influencer marketing has been a major player in these changes. This approach uses the popularity and […]

Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of social media has emerged as a transformative force, reshaping the way brands connect with their audiences. This revolution has not only altered the landscape but has also opened new avenues […]

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

AI Influencers in Marketing

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of Artificial Intelligence (AI) influencers. These AI influencers are created using artificial intelligence technology, managed by a human team working behind the scenes (Izea, 2023). Notable AI influencers on Instagram include […]

Understanding the Essentials of a Social Media Marketing Strategy

In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence. In Canada, where digital landscapes are continuously evolving, understanding the essentials of a social media marketing strategy is crucial for success. What is Social Media Marketing? Social media marketing (SMM) […]

Innovating Youtuber Collaborations with Digital Marketing tactics

Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial. This is because more and more firms are embracing YouTube as a marketing channel. In this post, we’ll go over the digital marketing tactics that brands can employ to work […]

Instagram: Driving Your Brand Engagement and Boosting Sales

Effective strategy for businesses to drive engagement and sales on Instagram

Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers. With roughly one billion monthly active users, it has become a powerful tool for businesses to showcase their products and services through visual content to a massive audience. Indeed, using […]