Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Instagram Business: How to Effectively Place Ads

How to Win at Instagram Advertising

Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like to place ads on this platform because it has a lot of active users. However, it can be challenging to stand out since there are too many rivals and competition […]

TikTok Advertising: Explore Opportunities of Advertising on the Hottest social media.

image of TikTok advertising

introduction The TikTok platform is a social media platform that allows users to create and share short videos with a global audience. In 2016, a Chinese company called ByteDance launched the app, which has rapidly gained popularity, especially among young people.According to TikTok’s demographics, approximately 60% of its users are younger than 30 years of […]

Does digital marketing have a future?

Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On the street, on the radio, and even at our professional mail address. But it wasn’t always the case, or at least it existed in other forms before it developed and […]

Instagram Guides: utilizing blog content on Instagram

Instagram Guides header image

What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels, posts, and stories, you don’t actually need to make new content (yay!). Instead, Instagram Guides are all about curating existing posts or reels that together with commentary, form a scrollable […]

Ads on Netflix ? Everything you need to know

New Netflix subscription with ads starting at $5.99 per month

That’s it, there are ads on Netflix! We’ve been hearing this rumor for several months now and it’s now official. A new Netflix subscription is available since the beginning of the month. Its particularity: ads will appear during the viewing. But why propose such an offer? Netflix is losing more and more subscribers and has […]

How Company Change their Digital Marketing Strategy During Covid-19

Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly so as to keep pace with the sudden disease.  Covid-19 created new innovative business to Digital Marketing. The major social media channels such as Facebook, Instagram and Youtube has gotten […]

Influencer marketing: Skyrock your food business

Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are arising. Influencers create a direct link between a company and the online community of social media platforms like Instagram or TikTok. There is no need to be a celebrity in […]

CHATBOTS true potential, and how facebook plays a big role in it 

Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers satisfaction 24/7 and have proven a positive effect on the conversion rate (Toth, 2022). The latest success of chatbots is much thanks to facebook which have integrated chatbots in their […]

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content that create the most engagement. […]

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked at the idea of ​​opening […]