Discover Digital @ HEC Montréal articles
Discover the articles digital marketing strategy
Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025
Read the articleWhat happen if the line between AI and human disappear… ?
Read the articleArtificial intelligence and the future of work: Is AI actually replacing human’s jobs?
Read the article
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
Unveiling the Power of Social Media in Digital Marketing Strategies
In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…

The Impacts of Influencer Marketing on the Digital Advertising
There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social…
Revolutionizing Digital Marketing: The Impact of Social Media
The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.
Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…
Understanding the Essentials of a Social Media Marketing Strategy
In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

“From Beats to Business: How TikTok’s Music Culture is Evolving the Face of Digital Marketing”
As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…

Instagram: Driving Your Brand Engagement and Boosting Sales
Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…