Discover Digital @ HEC Montréal articles

Discover the articles digital marketing strategy

Reading time : 3 minutes

Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025

Read the article
mohdnazryhanndanishbin
11 November 2025
Reading time : 5 minutes

What happen if the line between AI and human disappear… ?

Read the article
loransalban
10 November 2025
Reading time : 4 minutes

Artificial intelligence and the future of work: Is AI actually replacing human’s jobs?

Read the article
bouharatikarima
9 November 2025
Xiaohongshu, as "China's Instagram", has become the leader among social medias.
Social Media
User Experience
Reading time : 3 minutes

Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media

What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…

Read the article
wujiayang
19 March 2024
Reading time : 3 minutes

Unveiling the Power of Social Media in Digital Marketing Strategies

In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…

Read the article
parkseungjin
17 March 2024
alt=""
Reading time : 3 minutes

The Impacts of Influencer Marketing on the Digital Advertising

There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social…

Read the article
boustihacyprien
14 March 2024
Reading time : 4 minutes

Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…

Read the article
inessoubhi
21 November 2023
AI Influencers in Marketing
Reading time : 3 minutes

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…

Read the article
rachelruiqicastaneda
19 November 2023
Reading time : 3 minutes

Understanding the Essentials of a Social Media Marketing Strategy

In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

Read the article
mehdibahri
19 November 2023
User Experience
Reading time : 3 minutes

Innovating Youtuber Collaborations with Digital Marketing tactics

Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

Read the article
lafforguepaul
31 March 2023
Girl dancing and singing on TikTok
Reading time : 4 minutes

“From Beats to Business: How TikTok’s Music Culture is Evolving the Face of Digital Marketing”

As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…

Read the article
nguyenlyan
30 March 2023
Effective strategy for businesses to drive engagement and sales on Instagram
Reading time : 4 minutes

Instagram: Driving Your Brand Engagement and Boosting Sales

Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…

Read the article
emondmarierenee
30 March 2023

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog