Discover Digital @ HEC Montréal articles

Discover the articles digital marketing strategy

Reading time : 4 minutes

Authentic Marketing and the Paradox of Being Real

Read the article
ampuerongauallyson
11 November 2025
User Experience
Reading time : 3 minutes

How Arsenal Uses Digital Marketing to Build a Global Fanbase.

Read the article
lanhovenicolas
9 November 2025
Reading time : 3 minutes

Digital Marketing Strategy inside Zara : How Fast Fashion Wins Online

Read the article
michelenaarceirati
5 November 2025
How to Win at Instagram Advertising
How to Win at Instagram Advertising
Reading time : 2 minutes

Instagram Business: How to Effectively Place Ads

Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like…

Read the article
xieshujie
30 March 2023
image of TikTok advertising
Reading time : 2 minutes

TikTok Advertising: Explore Opportunities of Advertising on the Hottest social media.

introduction The TikTok platform is a social media platform that allows users to create and share short videos with a global audience. In 2016, a…

Read the article
linyuehan
24 March 2023
Isometric artificial intelligence. AI and business IOT concept. Mans and women chatting with chatbot application (Isometric artificial intelligence. AI and business IOT concept. Mans and women chatting with chatbot application,
Reading time : 3 minutes

Does digital marketing have a future?

Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On…

Read the article
cattoenmathis
15 November 2022
Instagram Guides header image
Reading time : 4 minutes

Instagram Guides: utilizing blog content on Instagram

What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…

Read the article
greentobyjamesdarcy
15 November 2022
New Netflix subscription with ads starting at $5.99 per month
Reading time : 4 minutes

Ads on Netflix ? Everything you need to know

That’s it, there are ads on Netflix! We’ve been hearing this rumor for several months now and it’s now official. A new Netflix subscription is…

Read the article
hamdanshiraz
14 November 2022
Reading time : 6 minutes

How Company Change their Digital Marketing Strategy During Covid-19

Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly…

Read the article
chanwaiyin
14 November 2022
Reading time : 6 minutes

Influencer marketing: Skyrock your food business

Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are…

Read the article
paschersophia
14 November 2022
Reading time : 3 minutes

CHATBOTS true potential, and how facebook plays a big role in it 

Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers…

Read the article
lugnegardgustaf
13 November 2022
Reading time : 3 minutes

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it…

Read the article
patelmansi
22 March 2022

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog