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Authentic Marketing and the Paradox of Being Real
Read the articleHow Arsenal Uses Digital Marketing to Build a Global Fanbase.
Read the articleDigital Marketing Strategy inside Zara : How Fast Fashion Wins Online
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Instagram Business: How to Effectively Place Ads
Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like…

TikTok Advertising: Explore Opportunities of Advertising on the Hottest social media.
introduction The TikTok platform is a social media platform that allows users to create and share short videos with a global audience. In 2016, a…

Does digital marketing have a future?
Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On…

Instagram Guides: utilizing blog content on Instagram
What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…

Ads on Netflix ? Everything you need to know
That’s it, there are ads on Netflix! We’ve been hearing this rumor for several months now and it’s now official. A new Netflix subscription is…
How Company Change their Digital Marketing Strategy During Covid-19
Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly…
Influencer marketing: Skyrock your food business
Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are…

CHATBOTS true potential, and how facebook plays a big role in it
Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers…
Want more engagement? Here are 5 types of content to do so
The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it…