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Want more engagement? Here are 5 types of content to do so

engagement on social media apps

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content that create the most engagement.

Video format

In the era of TikTok & Instagram Reels, it is no surprise that content in video format seems to be a leader in terms of engagement. In fact, 54% of marketers agree that video is the most valuable format for reaching their social media goals. Compared to static posts, videos allow grabbing people’s attention more since there are moving visuals and sounds. It gives the consumers an opportunity to stick through the content more.

Contests and Giveaways

Everyone loves a free prize, which is why a giveaway is hard to pass by for followers. Apart from the incentive of winning something in return, asking the contestants to follow, like, comment, and reshare the post is a great engagement generator for the brand. It’s hard to say no to winning an iPhone by doing only a few simple clicks!

User-generated Content

Sharing your follower’s creations makes them feel seen by the brand and feel more special. It allows creating an emotional attachment. For the other followers seeing another’s shared post, the content feels more relatable since people love seeing another human being. In fact, 90% of consumers say user-generated content holds more influence over their buying decisions than promotional emails or search engine results.


People like to learn new information, but they do not want to be overwhelmed with a lot of texts and jargon at the same time. That’s why infographics often bring great engagement since they provide information to your followers all while being visually appealing and easy to digest. It also demonstrates your expertise in the topic, which is a great bonus.


We all have that one person who is always sending us memes every time they see a funny one. If it aligns with your brand image, memes are not something to be put aside. In fact, they allow us to share humor and to show everyday life facts to our followers in a funny way. Because of this type of content being relatable, resharing and tagging others is very common, which is key to increasing engagement.

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