Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN

How to use AI to create unique content

In today’s digital age and the constant battle for attention online, creative and unique content is the key to success. Feel free to try to generate your own images. Whether you’re a blogger, marketer, graphic designer, or just looking for a new way to liven up your social networks, artificial intelligence image generation tools can […]

Make The Most Of UGC In Your Marketing Strategy

User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So let’s take a look at how to make the most of UGC in your marketing strategy. The Power of UGC in Digital Marketing UGC, or User-Generated Content, refers to content […]

Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media

Xiaohongshu, as "China's Instagram", has become the leader among social medias.

What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform. By fusing social networking with e-commerce capabilities, it facilitates product discovery, discussion, and direct purchase for consumers. With thousands of users and a strong tool for influencers and businesses to […]

The Impacts of Influencer Marketing on the Digital Advertising


There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social Media. With many new mediums of advertising making their way to the main stream, influencer marketing has been a major player in these changes. This approach uses the popularity and […]

Content Marketing Decoded: Drawing from Bumble’s Success

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging content for your audience, aiming to maintain a connection or bond with your brand across various digital platforms. It includes social media posts, YouTube videos, blogs, and more, all designed […]

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

AI Influencers in Marketing

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of Artificial Intelligence (AI) influencers. These AI influencers are created using artificial intelligence technology, managed by a human team working behind the scenes (Izea, 2023). Notable AI influencers on Instagram include […]

The Role of AI and Human Interaction in Digital Marketing

A computer screen and a mobile phone screen displaying the Chat GPT website's home page to illustrate the rising use of artificial intelligence (ai) in digital marketing.

Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing customer expectations, the pressure to deliver results has reached unprecedented levels. Hence, leaders are turning to generative AI to stay ahead of the curve and drive growth. One of the […]

Instagram Business: How to Effectively Place Ads

How to Win at Instagram Advertising

Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like to place ads on this platform because it has a lot of active users. However, it can be challenging to stand out since there are too many rivals and competition […]

Short-Form Videos are Revolutionizing Digital Marketing

Digital marketing in today's world is involved around short video on social media platforms

As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due to people being forced to stay home, our usual routines have become outdated and new habits have emerged, with movies, phones, and short-forms videos being the most popular forms of […]

The Use Artificial Intelligence in Digital Marketing

Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change how we view and use digital marketing to aid our businesses. Indeed, much as we have used machines in the past to help us with jobs that require much manual […]