Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Content Marketing Decoded: Drawing from Bumble’s Success

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging content for your audience, aiming to maintain a connection or bond with your brand across various digital platforms. It includes social media posts, YouTube videos, blogs, and more, all designed […]

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

AI Influencers in Marketing

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of Artificial Intelligence (AI) influencers. These AI influencers are created using artificial intelligence technology, managed by a human team working behind the scenes (Izea, 2023). Notable AI influencers on Instagram include […]

The Role of AI and Human Interaction in Digital Marketing

A computer screen and a mobile phone screen displaying the Chat GPT website's home page to illustrate the rising use of artificial intelligence (ai) in digital marketing.

Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing customer expectations, the pressure to deliver results has reached unprecedented levels. Hence, leaders are turning to generative AI to stay ahead of the curve and drive growth. One of the […]

Instagram Business: How to Effectively Place Ads

How to Win at Instagram Advertising

Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like to place ads on this platform because it has a lot of active users. However, it can be challenging to stand out since there are too many rivals and competition […]

Short-Form Videos are Revolutionizing Digital Marketing

Digital marketing in today's world is involved around short video on social media platforms

As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due to people being forced to stay home, our usual routines have become outdated and new habits have emerged, with movies, phones, and short-forms videos being the most popular forms of […]

The Use Artificial Intelligence in Digital Marketing

Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change how we view and use digital marketing to aid our businesses. Indeed, much as we have used machines in the past to help us with jobs that require much manual […]

Does digital marketing have a future?

Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On the street, on the radio, and even at our professional mail address. But it wasn’t always the case, or at least it existed in other forms before it developed and […]

How Company Change their Digital Marketing Strategy During Covid-19

Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly so as to keep pace with the sudden disease.  Covid-19 created new innovative business to Digital Marketing. The major social media channels such as Facebook, Instagram and Youtube has gotten […]

What is a cross-platform marketing channel, and why is it important?

Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear about the winning strategies, specifically Facebook, Instagram marketing etc. Since users’ tastes, preferences, technologies, and trends are constantly changing, specific platforms are often busy finding ways to adapt to market […]

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked at the idea of ​​opening […]