Discover Digital @ HEC Montréal articles
Discover the articles content marketing
The Rise of Micro Influencers and Why They Outperform Celebrities
Read the articleArtificial intelligence and the future of work: Is AI actually replacing human’s jobs?
Read the articleHow Arsenal Uses Digital Marketing to Build a Global Fanbase.
Read the articleHow to use AI to create unique content
In today’s digital age and the constant battle for attention online, creative and unique content is the key to success. Feel free to try to…
Make The Most Of UGC In Your Marketing Strategy
User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
The Impacts of Influencer Marketing on the Digital Advertising
There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social…
Content Marketing Decoded: Drawing from Bumble’s Success
Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging…
AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.
Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…
The Role of AI and Human Interaction in Digital Marketing
Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing…
Instagram Business: How to Effectively Place Ads
Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like…
Short-Form Videos are Revolutionizing Digital Marketing
As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due…