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Authentic Marketing and the Paradox of Being Real
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The Use Artificial Intelligence in Digital Marketing
Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change…
Does digital marketing have a future?
Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On…
How Company Change their Digital Marketing Strategy During Covid-19
Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly…
What is a cross-platform marketing channel, and why is it important?
Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…
TikTok vs Instagram: Competing or Teaming Up?
Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of…
How to Add Links to Instagram Stories
Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would…
How to use Pinterest visual search engine to promote your business?
“What we see depends mainly on what we look for” John Lubbock Nowadays, image and visual aspects are key elements that influence customer behaviour. It…