Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Influencer Marketing : Why?

Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands more value. They have committed and engaged groups of followers on social media. In recent years, influencer marketing has become a huge and crucial part of the marketing scene. Influencers […]

Digital Marketing and Business Growth: Does It Work With Startups?

When building a startup, the planning of a marketing strategy that will lead to growth and success can be hard. The building of poor marketing plans leads to 17% of new businesses failures according to CB Insights. In today’s world, a good marketing plan has to include digital marketing strategy. Although most are aware of […]