Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

AI Influencers in Marketing

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of Artificial Intelligence (AI) influencers. These AI influencers are created using artificial intelligence technology, managed by a human team working behind the scenes (Izea, 2023). Notable AI influencers on Instagram include […]

Leveraging Artificial Intelligence to boost website traffic

Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche. Hence, it is not surprising that AI has started catering to the needs of website creators looking to boost traffic on their websites. The following writeup will provide a detailed […]

The Role of AI and Human Interaction in Digital Marketing

A computer screen and a mobile phone screen displaying the Chat GPT website's home page to illustrate the rising use of artificial intelligence (ai) in digital marketing.

Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing customer expectations, the pressure to deliver results has reached unprecedented levels. Hence, leaders are turning to generative AI to stay ahead of the curve and drive growth. One of the […]

The Use Artificial Intelligence in Digital Marketing

Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change how we view and use digital marketing to aid our businesses. Indeed, much as we have used machines in the past to help us with jobs that require much manual […]