Discover Digital @ HEC Montréal articles
Discover the articles AI chatbot
CHATBOTS true potential, and how facebook plays a big role in it
Read the articleHow is Artificial Intelligence influencing social media trends?
Read the articleAI Chatbots in Digital Marketing: A Double-Edged Sword
Read the article
AI Chatbots in Digital Marketing: A Double-Edged Sword
AI-powered chatbots have taken the digital marketing industry by storm. They provide quick responses, collect data, and enhance the customer’s overall experience. However, while they…

How is Artificial Intelligence influencing social media trends?
AI connects digital tools and platforms, to enable personalized and automated interactions across devices and services.

CHATBOTS true potential, and how facebook plays a big role in it
Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers…
How will machine learning change the state of digital marketing?
With the recent innovations in machine learning algorithms, the digital marketing industry has streamlined marketing processes and made companies more successful. Machine learning helps digital…
How chatbots can help your digital marketing strategy
What is a Chatbot? A chatbot is a software that can simulate a conversation automatically. It is powered by artificial intelligence and has built in…
How can AI Chatbots Improve Interaction with your Customers?
It is nothing new that online shopping has skyrocketed this past year and busy customers are here for it. As a business owner your…