What is a Chatbot?
A chatbot is a software that can simulate a conversation automatically. It is powered by artificial intelligence and has built in responses that they will select depending on what a user enters. 
In other words, a chatbot allows users to have a live chat option while browsing a site or app.
So why are Chatbots such an important tool in digital marketing?
Chatbots have many uses in digital marketing. In fact, these chat machines automate the process of engaging clients. They allow the marketing team to prioritize other issues while they provide clients with a good user experience.
Additionally, they collect a large amount of data. Chatbots collect contact information which makes it easier for other parts of the process such as email marketing. They can also offer quizzes and ask the user questions to gather even more data on what the clients like and dislike.
The marketing team can use all the data gathered to make informed decisions regarding further steps of their marketing strategy.
Furthermore, chatbots allow brand awareness. In fact, as these bots lets you engage with more clients, it also let you push your brand to more users.
They can also help with providing the clients with information on sales and new products. The main idea is that it allows you to reach more people which creates more awareness.
In other words, chatbots are a tool used by businesses to enhance a user’s experience and help their digital marketing strategy.
As they are an autonomous process, they free up the marketing team to work on other problems. They collect data such as basic contact information or a client’s preferences on products and such which helps with futur decisions. Finally, they are an easy way to achieve brand awareness due to their reach.
