Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Spotify for Digital Marketing

In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering unprecedented opportunities for marketers to connect with their audience in meaningful and impactful ways. Let’s explore how you can leverage Spotify’s robust digital marketing tools to amplify your reach and […]

Here Are Important Points of Search Engine Advertisement in Japan

If you are considering selling your products, and thinking about using search engine advertisement in Japan, there are some points that you have to be careful of. Not surprisingly, the first point is the language. Language Spoken in Japan If you are thinking about promoting products in English in Japan, it may not be a […]

How to Make Money in The Metaverse

If you are reading this, you have probably already heard of this “metaverse”. You might already have a solid idea of what it is, and you’re wondering: “How do I make money in the metaverse!” People live in regret and with loads of FOMO (fear of missing out), [yes I just wanted to plug that […]

How to Add Links to Instagram Stories

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would like them to see.  If you have a business account you can view insights for who interacted with the link on your story. This is a good example of why […]

Foolproof Digital Marketing Strategy: Advertising Tips

In today’s world, digital marketing is widely used. It is therefore necessary to stand out from its competitors. For this, it is necessary to build a foolproof digital marketing strategy. Here are some tips, which will allow you to create your strategy correctly Creative elements All the visual contents of your web page are useful […]