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Coca-Cola’s adaptation to the digital age thanks to digital marketing
Read the articleThe Impact of Influencers: Shaping the Future of Digital Marketing
Read the articleDigital Marketing Landscape for Gen Z: Challenges and Strategies
Read the articleHow artificial intelligence is transforming digital marketing
Read the articleFacebook: the upcoming trends of stories and the use in marketing
Many years ago, if talking about the word “Stories”, I believe that many people would be wondering what this thing is? What can be used…
Instagram Guides: utilizing blog content on Instagram
What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…
Instagram a tool for personal branding and business
Some tips on how to use Instagram as tool for personal branding and business Digital Presence today is crucial for any entrepreneur. Instagram has become…
Cookieless Future: What It Means For Advertisers
What is the ‘cookieless’ future? The cookieless future is a shift in digital landscape where marketers now have to rely less on third-party cookies due…
Can Brands Start to BeReal?
If you belong to generation Z or simply like to follow the new social media trends, you surely know what BeReal is and you have…
Gymshark: The founders of fitness influencer marketing
What is Gymshark? Gymshark is a fitness apparel company based in the UK. The company composes one of the biggest rags to riches stories of…
BeReal: What is the story behind their success?
What is ‘BeReal’? ‘BeReal’ is a relatively new app which was created in 2020 and has taken the internet and media by storm over the…
Spotify Wrapped: Spotify’s successful marketing strategy
Even though competitors have surfaced since Spotify’s creation, such as Amazon or Apple, the platform continues to rule the market. The key to Spotify’s success?…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…
Crypto Fan Tokens, the impact on fan engagement.
Nowadays cryptocurrencies are one of the hottest topics on the internet, you cannot go anywhere without hearing people about bitcoin or similar coins. Although some…
Meta is laying off 11,000 employees: Is the future of social media at risk?
Meta, the parent company of social media apps like Facebook, Instagram, and Whatsapp is laying off 11,000 people, about 13% of its global workforce, as…
How does the TikTok algorithm work?
The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has…
How a Chatbot is Beneficial in Marketing
Chatbot marketing is gaining popularity, especially after Facebook opened the ability for businesses to integrate bots with its messenger feature. A chatbot is a computer program…
This is what you need to know about the AAARRR Pirate Funnel
The Pirate Funnel is a framework designed to help businesses identify in which stage, or stages of the funnel the company is losing its customers.…
Ads on Netflix ? Everything you need to know
That’s it, there are ads on Netflix! We’ve been hearing this rumor for several months now and it’s now official. A new Netflix subscription is…
Link Building: the Crux of SEO
The internet is basically an intricated web of pages interlinked together. How does a search engine establish one page’s relevance over another’s? One of the…
How to make good use of influencer marketing？
In the digital age nowadays, celebrities with specialized audiences may frequently add business values to the brand they corporates with. They have devoted and engaged…