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Algorithms in Social Media: The Good and the Bad
Read the articleThe impact of Tiktok in Digital Marketing
Read the articleNFT games promoting luxury brands?
Read the articleVideo marketing: How to boost your business success?
It’s well-known that videos have been a major trend in marketing for the past few years, as the consumption of mobile content increases, the popularity…
FIFA World Cup 2022
Every four years, the most important international football tournament creates global excitement and unites people all around the world to cheer on their nation in…
Quality Score: How to optimize the performance of Google ads
Are you looking for a way to optimize the performance of your Google ads? If this is the case, the concept of quality score is…
Web3.0: The new era of web marketing
Since its creation in 1989, the web has experienced significant evolution. Moving from Web1.0 to 2.0, meaning from a web where the content was “Read…
TikTok, an entertainment or a shopping platform?
Trends around shopping are changing TikTok used to be an app where people would post funny videos or clips of themselves dancing. All things considered,…
What is a cross-platform marketing channel, and why is it important?
Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…
How CRM can help in digital marketing?
Customer relationship management (CRM) is a technology for an organization or company managing all your company’s relationships and interactions with customers and potential leads. A…
Podcast advertising– a new marketing tool
What is a podcast? A podcast (or audiocast) is a digital pre-recorded audio file that allows consumers to download and listen to their favorite topics…
The transformation of digital marketing is affecting football clubs
The transformation of digital marketing is affecting football clubs all over the world. Football fans are not satisfied with only watching the matches of their…
CHATBOTS true potential, and how facebook plays a big role in it
Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers…
Should I choose WordPress for my blog ?
Table of contents : What is a CMS ? CMS stands for Content Managing System. Simply put, a CMS is used to organize and shape…
What is the best music promotion plan on social medias ?
Your music promotion plan in 14 days inspired by @pinemusicofficial Prepare your audience for your music 14 days before your release, you should launch your…
Should brands rely heavily on Social Media Marketing to generate sales?
Almost all businesses and users have established themselves on social media in this digital age. Many have an Instagram page for posting brand photos or…
Why Digital Marketing Is Becoming Less Creative And More Profound Through Data Science
Marketing was stereotypically seen as a creative domain where things are designed to respond to customers. Now that it is majorly digital and can use…
How to retain followers on Instagram
Wondering why am I losing followers on Instagram? In the last decade, the world has completely evolved, changing the way people live their everyday lives.…
Why social media can be dangerous for teenagers
The importance of social media for teenagers Nowadays, 92.2% of Canada’s teenager regularly use social media (Canadians’ Assessments of Social Media in Their Lives, 2021).…
Voice search technology: How to optimize content for voice search?
How voice search technology is changing the SEO landscape The technology of voice search is transforming the SEO landscape. Recently, voice search has become increasingly common…
Paid Search-What is it and why should you consider it
This article will adress the marketing method of paid search, also known as pay-per-click or cost-per-click. It is a form of digital marketing where search…