Discover Digital @ HEC Montréal articles

If you are considering selling your products, and thinking about using search engine advertisement in Japan, there are some points that you have to be…

As Instagram has two billion active users in 2021 and is on its way to reaching 2.5 billion by 2023, the social media platform offers…

Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly…

written by Florine Paula Novembre 13, 2022 In order to connect with their audience and increase their leads, brands need to build solid Digital Marketing…

Introduction Misinformation is a widespread phenomenon in our society. Its purpose is to broadcast dubious information in order to influence public opinion and hide the…

Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are…

It’s well-known that videos have been a major trend in marketing for the past few years, as the consumption of mobile content increases, the popularity…

Every four years, the most important international football tournament creates global excitement and unites people all around the world to cheer on their nation in…

Are you looking for a way to optimize the performance of your Google ads? If this is the case, the concept of quality score is…

Since its creation in 1989, the web has experienced significant evolution. Moving from Web1.0 to 2.0, meaning from a web where the content was “Read…

Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…

Customer relationship management (CRM) is a technology for an organization or company managing all your company’s relationships and interactions with customers and potential leads. A…

Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers…

Table of contents : What is a CMS ? CMS stands for Content Managing System. Simply put, a CMS is used to organize and shape…

Almost all businesses and users have established themselves on social media in this digital age. Many have an Instagram page for posting brand photos or…

Marketing was stereotypically seen as a creative domain where things are designed to respond to customers. Now that it is majorly digital and can use…

Wondering why am I losing followers on Instagram? In the last decade, the world has completely evolved, changing the way people live their everyday lives.…

How voice search technology is changing the SEO landscape The technology of voice search is transforming the SEO landscape. Recently, voice search has become increasingly common…