In the digital age nowadays, celebrities with specialized audiences may frequently add business values to the brand they corporates with. They have devoted and engaged active followers on a social media platform. They still focus on different trends and patterns on social media and take advantage of them. Influencer marketing has grown significantly and has become a key component of marketing trends in recent years.
What is influencer marketing?
Influencer marketing is a form of social media promotion that relies on recommendations and product promotions from influencers- people who have sizable followers and might have impacts and influences on followers on the social media platform. Influencer marketing is effective because influencers have established trust and bonding with their followers. They can help to promote to attract potential customers and add value to businesses and brands.
Types of influencers
There are different types of influencers on social media. Each influencer has a unique style and target audience. Brands and companies can choose their best-suitable influencers for their brand promotion concerning their budget, target segment, regions, audience, and the image shown on social media.
- Nano-influencers
In contrast to others, the content shared is typically tailored to match target audiences. They are in the early stages of influencer development. It may be a low-cost entry point for brands with limited resources to engage in influencer marketing.
- Micro-influencers
They are frequently well-known in specific fields of interest, have strong bonds with their followers, and make an effort to concentrate more on them.
- Macro-influencers
Some of them are more accessible followers with more audiences. Brands can get an extensive reach to potential customers from them.
- Mega-influencers
They have the biggest audiences with substantial exposure, which will generate tons of interactions and engagements. They occasionally collaborate with luxury brands like Chanel and Dior. Their social media presence can help to leverage and enhance the brand’s image.
Implementing influencer marketing
Step 1: Determine the marketing objective and specify the target audience.
It is essential to define the marketing goals and budget, maintain consistency, and be on track throughout the influencer marketing campaign. For goals defining, the company can consider, for instance, raising brand awareness, increasing sales volume, or enhancing brand images. For budgeting, Nano-influencers are advantageous for businesses with limited resources since influencers charge varying prices for their postings.
Step 2: Consider the influencers and type of campaign
After specifying the target audiences, spot the related influencers that shine in those areas. Different type of influencers will have different prices for promotions. Influencers in gaming are active on Twitch, while those in the world of fashion and beauty are popular on YouTube and TikTok. Some typical campaigns run on social media: posting and publishing, sponsored content, and giveaways.
Step 3: Manage the influencer campaign
Start reaching out to the influencers and develop the guidelines and standards for them to ensure marketing quality. Additionally, it may guarantee that potential clients know the brands and products.
Step 4: Evaluating the influencer marketing
It is essential to track the performance and effectiveness of the marketing campaign by using the KPIs: sales, conversion rate, engagement rate, and website traffic. Tracking the results can help the company to make a better strategy towards the company.
Reference:
- Ksenia Newton, 8 Aug 2022, How to Develop an Effective Influencer Marketing Strategy, https://www.brandwatch.com/blog/influencer-marketing-strategy/
- Rob Sanders, 19 Ocr 2022, The 5 Types of Influencers You Need to Know, https://www.simplilearn.com/types-of-influencers-article
- Werner Geyser, 16 Aug 2022,What is Influencer Marketing? – The Ultimate Guide for 2022, https://influencermarketinghub.com/influencer-marketing/
