Discover Digital @ HEC Montréal articles
The most popular
Beyond Traditional Advertising: The Rise of Influencer Marketing
Read the articleTikTok vs. Instagram Reels: How to boost your sales?
Read the articleHow TikTok uses neuromarketing to boost product promotion
Read the article
Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…
Space Marketing: The New Frontier of Digital Marketing
by Xavier Dauriac The space sector is rapidly growing as a result of technological advancements and the rise of commercial space missions. According to Euroconsult…
Snapchat’s Discover Section: How to make money
Snapchat is a very popular social media used among younger aged groups. The app is mostly known for its short videos and pictures that gets…
“From Beats to Business: How TikTok’s Music Culture is Evolving the Face of Digital Marketing”
As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…
Instagram: Driving Your Brand Engagement and Boosting Sales
Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…
The Power of Adtech: Optimizing Digital Advertising Campaigns for Maximum Impact
In today’s digital age, online advertising has become a vital component of many businesses’ marketing strategies and decisions. Adtech plays a key role in enabling…
Instagram Business: How to Effectively Place Ads
Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like…
Short-Form Videos are Revolutionizing Digital Marketing
As we progress into a digital era, it’s becoming increasingly clear that the COVID-19 pandemic has played a significant role in accelerating our transition. Due…
Copywriting for E-Commerce: Strategies to Increase Conversion Rates
Copywriting for E-commerce First of all, a lot of entrepreneurs who have an E-commerce use copywriting every time, but they don’t know about it. It’s…
3 ways to use ChatGPT for SEO
If you have been on social media in the last month, you may have heard about ChatGPT. This tool has become popular among students because…
ChatGPT a looming danger for digital marketing?
ChatGPT is a self-learning artificial intelligence model developed by Open AI. Able to understand natural language, this revolutionary tool can answer questions or even have…
Videos and How They Can Help Your Business Grow.
Studies have shown that it takes 2.5 seconds for a customer to either stay on your page or scroll down to the next most interesting…
AI-Driven Ad Optimization: Advertise Smarter, Not Harder.
In the realm of digital marketing, advertisers race against each other for attention. To arrive first at the finish line, they ought to use ad…
How to use ChatGPT to improve the SEO for your website
How to use ChatGPT to improve the SEO for your website.In today’s digital age, having a website is essential for any business or individual looking…
4 Tips to Improve Your Instagram Reels
Instagram Reels theme image
How to get views on Youtube?
Unique views are the first steps towards gaining popularity within YouTube, but how can we attract new audiences to follow our channel. Here are some…
Coca-Cola’s adaptation to the digital age thanks to digital marketing
You all know the world-famous brand: Coca-Cola! Since its foundation in 1892, the American company has been able to forge an important place for itself…
How to improve your Instagram SEO
Instagram has over one billion monthly active users, making it a platform that businesses and individuals can use to connect with their target audience. One…