Discover Digital @ HEC Montréal articles
The most popular
The Rise of Nano-Influencers: A Game-Changer in Marketing
Read the articleLive Commerce: The Future of E-Commerce
Read the articleHow to get free followers on Instagram: 5 top hacks
Read the articleWhy AI Can Never Truly Replace Digital Marketing Jobs
Creativity Human marketers possess a crucial advantage over AI, and that is their creativity. While AI can analyze data and make recommendations based on it,…
How to Increase the Reach of TikTok Advertising
Read the article
How to Increase the Reach of TikTok Advertising
TikTok is one the most popular social media platforms worldwide, with over 1 billion active users. This means that TikTok advertising provides an excellent opportunity…
Hippoc: An AI-powered solution for high-performing Ad visuals
Hippoc is an AI-powered solution that uses neuroscience and AI to test and optimize ads. Thus, predicting the cognitive impact of a campaign on companies’…
Digital Marketing; a new erain the fashion industry
The number of clothing brands are continuedly increasing, whether they are huge retailers like Zara and H and M, or small online brands. Particularly to…
How UGC Can Help Your Brand Stand Out and Convert
Want to improve your brand’s conversion rates and establish loyalty with customers? Find out how user-generated content (UGC) can help. Learn how UGC provides valuable…
The Music Industry : How TikTok Changed the Game!
Since its creation in 2016, TikTok has had, in many ways, an important impact on the music industry Here are 4 ways in which TikTok…
How to Use Hashtags for Businesses
What is a hashtag? Hashtags are a word or a sentence, preceded by the pound symbol (#). Did you know that the symbol hashtag is older than multiple…
Influencer partnership: The new model of marketing campaigns.
Here is how partnerships with influencers can be beneficial to your brand. TikTok, Facebook, and LinkedIn are now filled with what we call “influencers.” These…
Increase your small business sales with TikTok : step by step
In 2021, TikTok has been ranked as the most downloaded app. With its 1,5 billion users, the app is not only a hub for entertainment…
How AI makes RED’s content marketing so successful
Xiaohongshu, known RED, is a social media platform originating from China. Launched in 2013, it seamlessly merges e-commerce, content creation, and social networking, offering a…
Pinning for Profits: Your Guide to Affiliate Marketing on Pinterest
Pinterest is a social media platform and essentially a visual search engine that allows users to discover, save, share images and videos on content that…
The Role of AI and Human Interaction in Digital Marketing
Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing…
Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…
Space Marketing: The New Frontier of Digital Marketing
by Xavier Dauriac The space sector is rapidly growing as a result of technological advancements and the rise of commercial space missions. According to Euroconsult…
Snapchat’s Discover Section: How to make money
Snapchat is a very popular social media used among younger aged groups. The app is mostly known for its short videos and pictures that gets…
“From Beats to Business: How TikTok’s Music Culture is Evolving the Face of Digital Marketing”
As of 2023, TikTok has official reached over 1 billion monthly active users. It is the platform that has innovated the way we consume and…
Instagram: Driving Your Brand Engagement and Boosting Sales
Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…