Discover Digital @ HEC Montréal articles

Email marketing is an important part of digital marketing, and keeping up with the newest trends in email marketing can help you create more effective…

In the realm of digital marketing, a cutting-edge strategy has emerged as a game-changer for brands seeking to captivate their audience: Gamification. Today, we explore…

The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…

In the dynamic realm of social media marketing, businesses need to embrace emerging trends to stay ahead of competition. This article explores some of the…

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…

In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

Canva Pro is the premium version of the website/application Canva. You can access it by subscribing for $18.99 CAD per month or $149.99 CAD a…

How TikTok User-Generated Content Already Shapes Your Life In the third aisle at the pharmacy, in front of the hundred different types of moisturizing, frizz…

An airline from Ireland, Ryanair, attracts young backpackers from all over the world with their cheap flight and from social media. However, passengers have a…

With a market value of $12 million, affiliate marketing has considerable influence. When employed strategically, it can significantly expand a company’s reach and boost sales.…

Discover how ChatGPT revolutionized digital marketing since its launch in 2022. Explore three innovative ways to integrate AI into your marketing strategy, including content creation,…

Medical data is collected through various methods, ranging from self-report clinical surveys to hospital administrative records, registries, or clinical trials. The use of clinical data…

Digital marketing is the future of marketing. Therefore, it is crucial that it becomes a mandatory course for university students studying marketing at HEC if…

The Smart Minute – David Kazu “We interfered, we interfere, and we will interfere,”; these were the words of Yevgeny Prigozhin; a Russian oligarch in…

Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche.…

In the era of digitalization, web analytics has emerged as an indispensable tool for organizations looking to understand user behavior, optimize websites, and fine-tune marketing…

Published: 2023/11/14 Written by: Elliot Wyman Major regulation for Online Intermediaries concerning News coverage It worked for Australia, why don’t we do it too? It’s…

Nowadays, companies need to actively address their environmental impact and assume responsibility for the pollution they generate. One way to help reduce their global carbon…