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Reading time : 7 minutes

The Future of Social Media Marketing : Trends to Watch in 2025

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taverasalfonso
20 March 2025
Reading time : 3 minutes

Listening Now: Spotify’s Marketing Strategy

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mariadocarmomendesdasilva
21 November 2023
AI Influencers in Marketing
Reading time : 3 minutes

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of…

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rachelruiqicastaneda
19 November 2023
Reading time : 3 minutes

Understanding the Essentials of a Social Media Marketing Strategy

In the dynamic world of digital marketing, social media marketing stands out as a pivotal component for businesses aiming to establish a robust online presence.…

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mehdibahri
19 November 2023
Canva website
Reading time : 4 minutes

Canva Pro when is it necessary ?

Canva Pro is the premium version of the website/application Canva. You can access it by subscribing for $18.99 CAD per month or $149.99 CAD a…

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lesliesiu
18 November 2023
Text saying "What is TikTok User-Generated Content" on a background that is white, pink, blue, and black
Reading time : 4 minutes

Unraveling the Mystery of TikTok User-Generated Content

How TikTok User-Generated Content Already Shapes Your Life In the third aisle at the pharmacy, in front of the hundred different types of moisturizing, frizz…

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Savannah Frank
18 November 2023
ryanair used social marketing to attracts backpackers wants cheap flight tickets
the image of the airplane
Reading time : 2 minutes

Ryanair used social media marketing in a humorous way to gain brand awareness.

An airline from Ireland, Ryanair, attracts young backpackers from all over the world with their cheap flight and from social media. However, passengers have a…

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weihungshiu
17 November 2023
person looking at affiliate marketing program on laptop
Reading time : 4 minutes

The Power of Affiliate Marketing 

With a market value of $12 million, affiliate marketing has considerable influence. When employed strategically, it can significantly expand a company’s reach and boost sales.…

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annamcfall
16 November 2023
Reading time : 3 minutes

The Rise of ChatGPT in Digital Marketing

Discover how ChatGPT revolutionized digital marketing since its launch in 2022. Explore three innovative ways to integrate AI into your marketing strategy, including content creation,…

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joellelemire
16 November 2023
Reading time : 4 minutes

Pros and Cons of Medical Data in Business World

Medical data is collected through various methods, ranging from self-report clinical surveys to hospital administrative records, registries, or clinical trials. The use of clinical data…

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karthikasureshkumar
14 November 2023
Digital marketing is composed of SEO, mobile and website ads, videos, social networking and email marketing.
Reading time : 6 minutes

The Future of Marketing is Digital: Why HEC Montreal Needs Mandatory Digital Marketing Classes for All University Marketing Students

Digital marketing is the future of marketing. Therefore, it is crucial that it becomes a mandatory course for university students studying marketing at HEC if…

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florencemeunier
14 November 2023
Reading time : 5 minutes

Web Analytics and Elections

The Smart Minute – David Kazu “We interfered, we interfere, and we will interfere,”; these were the words of Yevgeny Prigozhin; a Russian oligarch in…

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alexacanuel
14 November 2023
Reading time : 6 minutes

Leveraging Artificial Intelligence to boost website traffic

Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche.…

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karthikasureshkumar
14 November 2023
Reading time : 4 minutes

GDPR Compliance in Web Analytics: Balancing Data Privacy and User Insights

In the era of digitalization, web analytics has emerged as an indispensable tool for organizations looking to understand user behavior, optimize websites, and fine-tune marketing…

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dulithfernando
14 November 2023
Google Cuts Canadian News
Reading time : 8 minutes

Bill C-18 The Online News Act: What’s new?

Published: 2023/11/14 Written by: Elliot Wyman Major regulation for Online Intermediaries concerning News coverage It worked for Australia, why don’t we do it too? It’s…

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alexacanuel
14 November 2023
ga4 carbon footprint website
Reading time : 8 minutes

Energy-Saving Web Solutions: 7 Google Analytics Strategies to Reduce Your Website’s Carbon Footprint

Nowadays, companies need to actively address their environmental impact and assume responsibility for the pollution they generate. One way to help reduce their global carbon…

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henryclaire
14 November 2023
Reading time : 9 minutes

Driving your mobile app’s success with Web Analytics

In 2022, 4.7 billion people in the world owned a smartphone, with 1.93 billion of them being active mobile gamers, making the 286.5-billion-dollar mobile game…

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delavoetcleophine
14 November 2023
Reading time : 3 minutes

The importance of integrating TikTok into your marketing strategy

TikTok’s rise to prominence is unprecedented for any social media platform. In 2021, the app overtook Instagram in the user numbers charts, with this figure…

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flaviegrisefalcon
8 November 2023
Discord Advertising
Reading time : 2 minutes

DISCORD: Stratégies marketing

Qu’est-ce que c’est Discord? 2015: L’année de naissance de Discord. L’application à tout d’abord été mis en ligne pour la communauté de gaming donc pour…

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beatricejodoin
8 November 2023
Reading time : 7 minutes

Goal setting for key performance indicators in web analytics

Discover how to set a key performance indicator in web analytics by watching the video below:  As students, we often grapple with what the right…

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alexacanuel
7 November 2023

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