Discover Digital @ HEC Montréal articles

In the ever-evolving landscape of digital marketing, Augmented Reality (AR) and Virtual Reality (VR) have emerged as groundbreaking tools, fundamentally transforming how brands interact with…

Digital ads are a crucial part of a business marketing strategy because these days people are more engaged with digital devices. They decide what to…

Influencer Marketing Staying ahead in digital marketing often requires embracing innovative strategies. One such strategy that has gained tremendous traction is influencer marketing. This article…

In its formative stages, Airbnb faced a pressing challenge: instilling trust in users to book accommodations in unfamiliar locales. To confront this, the company harnessed…

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The “Always #LikeAGirl” campaign, launched in June 2014 by Always, a feminine hygiene brand under Procter & Gamble, stands out as an example of the…

In today’s dynamic digital marketing landscape, influencer marketing stands out as a formidable force, thus, reshaping the way organizations engage with their target audience. Originally…

In the ever-evolving realm of digital marketing, AI has emerged as a revolutionary force. It has, thus, reshaped the strategies that businesses employ to connect…

In the dynamic world of sports marketing, the emergence of athlete influencers has truly changed the game. Remember when an athlete’s fame was based primarily…

In today’s dynamic digital era, Non-Fungible Tokens have emerged as catalysts for innovation. Not only transforming the cultural and artistic sphere but also promising to…

What is mobile first indexing? These days Google takes into account the mobile version of a website for indexing and scoring in the SERPS. Now,…

Spotify is a digital music streaming service that offers a diverse library of songs and podcasts. Users can access the platform for free, with ads…

Why is Influencer Marketing and SEO becoming so popular? In recent years, Influencer Marketing (IM) and SEO have experienced a surge in popularity and it…

In a world where news and information spread rapidly across social media, brands are increasingly turning to influencers to play a major role in brand…

The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028,…

Renowned for fasting, expressions of gratitude, and a sense of community, the sacred month of Ramadan holds a special place. Each day culminates in Iftar,…

In the dynamic world of digital marketing, connecting with Generation Z requires a nuanced understanding of their unique preferences and challenges. Born between 1997 and…

In the ongoing evolution of digital marketing, there has been a significant shift in the paradigm of consumer interaction towards “underground” channels of engagement known…