Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN

Turn-off Experiments

Digital ads are a crucial part of a business marketing strategy because these days people are more engaged with digital devices.

Read more »

Influencer marketing

Influencer Marketing Staying ahead in digital marketing often requires embracing innovative strategies. One such strategy that has gained tremendous traction is

Read more »
User experience
User Experience

Enhancing User Experience: Several Tools for Seamless Interaction

/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} What is user experience and why does

Read more »
The most popular
Studying digital - HEC

Analyze the company, its environment and its market to develop a marketing strategy that will generate profits.

Learn more

Do you want to play a key role in an organization by building strong brands and client relationships? This specialization allows you to acquire a 360° vision of the marketing activity in companies, and prepares you to navigate in a dynamic and innovative context.

Learn more

Learn about the key issues in e-commerce and acquire the skills you need to play a role in this growing field.

Learn more

Stand out in a growing field. Learn to master the new challenges of e-commerce and anticipate the scope of socio-economic and organizational changes.

Learn more

Become a fine strategist in a field of the future. Learn to analyze the issues involved in effectively integrating e-commerce technologies and models into businesses.

Learn more

Subscribe to the newsletter