Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Influencer marketing

Influencer Marketing Staying ahead in digital marketing often requires embracing innovative strategies. One such strategy that has gained tremendous traction is

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User experience
User Experience

Enhancing User Experience: Several Tools for Seamless Interaction

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Studying digital - HEC

Analyze the company, its environment and its market to develop a marketing strategy that will generate profits.

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Do you want to play a key role in an organization by building strong brands and client relationships? This specialization allows you to acquire a 360° vision of the marketing activity in companies, and prepares you to navigate in a dynamic and innovative context.

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Learn about the key issues in e-commerce and acquire the skills you need to play a role in this growing field.

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Stand out in a growing field. Learn to master the new challenges of e-commerce and anticipate the scope of socio-economic and organizational changes.

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Become a fine strategist in a field of the future. Learn to analyze the issues involved in effectively integrating e-commerce technologies and models into businesses.

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