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AI and Sephora : A continuous love story
Read the articleInstagram a tool for personal branding and business
Read the articleRiot Games : Arcane’s marketing masterpiece
Read the articleInfluence of cognitive bias in purchase decisions
Everyday millions of people around the world shop online thinking they are making rational decisions but in reality are those decisions really unbiased? Actually, many…
How Generative AI is Changing Content Creation
A digital creator’s workspace showcasing modern content creation tools, from video editing consoles to AI-powered workflows. This setup represents how generative AI is transforming the…
Growing as an Online Golf Coach With Digital Marketing
The world of golf coaching has entered a new digital era. The reputation that once required years of working with professional golfers can now be…
Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025
Many people are trying to make it in music, but what makes you different? How will you get people to care about your music? I…
TikTok Marketing: How It’s Revolutionizing the Beauty Industry.
What is TikTok? Since the global COVID-19 lockdown and the late 2010s, we’ve witnessed a significant increase in social media usage. In particular, the rise…
How digital marketing impact consumer behaviors?
Introduction Nowadays, digital marketing has become an indispensable part of our daily lives. The internet connections, digital devices, mobile applications, social media, and other digital…
From Tracking to Trust: Privacy Concious Data Collection in 2025
With the evolution of the digital landscape, the importance of data privacy has been a growing issue in marketing. In the recent years, we have…
Restaurant marketing : The keys to a strong digital presence
After COVID hit, the restaurant industry collapsed. Facing major obstacles, from dining rooms being shut down, to a wide range of employees leaving the industry…
When algorithms create our desires, is marketing still human?
Have you ever logged onto Instagram and felt like the content you see is always the same? That’s perfectly normal. In fact, the content offered…