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TikTok challenges: converting trends into brand engagement

TikTok image with the logo of the brand

TikTok is a widely recognized and rapidly growing social media platform. The app is known for its diverse content, spanning from singing, cooking, storytelling to dance recreations. However, the intriguing aspect are the strategically advantageous TikTok challenges, a widespread content type involving users, brands or influencers. These challenges can vary widely, ranging from lighthearted and […]