Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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GDPR Compliance in Web Analytics: Balancing Data Privacy and User Insights

In the era of digitalization, web analytics has emerged as an indispensable tool for organizations looking to understand user behavior, optimize websites, and fine-tune marketing strategies. However, as technology advances, so do concerns over data privacy. This has led to the enforcement of regulations like the General Data Protection Regulations (GDPR) in Europe, which significantly […]