Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Web3.0: The new era of web marketing

Since its creation in 1989, the web has experienced significant evolution. Moving from Web1.0 to 2.0, meaning from a web where the content was “Read Only” to a Web where the content is created by the users. It enabled the shift from general marketing to more personalized marketing, given the better knowledge we have of […]

The rise of NFT through social media

In this post, I will explain how NFT rose through social media, and how they are closely related.  Indeed, it is said that NFTs, but also crypto, and everything related to a blockchain becomes Web 3.0, after social media, considered as Web 2.0. Web 1.0 is what is readable only, such as Google, Wikipedia, MSN, […]