Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN

AI-Driven Ad Optimization: Advertise Smarter, Not Harder.

AI-DRIVEN AD OPTIMIZATION for advertising campaigns

In the realm of digital marketing, advertisers race against each other for attention. To arrive first at the finish line, they ought to use ad optimization to improve their campaign’s performance. However, they don’t have to do it alone. Just like athletes, marketers can employ a qualified coach, in this case artificial intelligence, to outpace […]

How will machine learning change the state of digital marketing?

With the recent innovations in machine learning algorithms, the digital marketing industry has streamlined marketing processes and made companies more successful. Machine learning helps digital marketers analyse big data faster in order to make decisions more data driven and customer focused. Brand monitoring Firstly, most business on the Internet receive thousands of mentions every day. […]