Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN

What is Interactive Content Marketing?

As consumers become more involved in the buying process, they are consuming more content than ever, desensitizing them to ordinary content. This is why interactive content marketing has become a holy grail for marketers. This type of content encourages users to engage with the advertisements such as clicking-through, answering or playing with it, creating a […]