Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Instagram Guides: utilizing blog content on Instagram

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What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels, posts, and stories, you don’t actually need to make new content (yay!). Instead, Instagram Guides are all about curating existing posts or reels that together with commentary, form a scrollable […]

Instagram a tool for personal branding and business

Some tips on how to use Instagram as tool for personal branding and business Digital Presence today is crucial for any entrepreneur. Instagram has become a reliable source for people to judge the personal branding and the business. Digital identity is built through digital presence and how we introduce ourselves to the world. Instagram identity […]