Why choose micro-influencers over macro-influencers?
What is the buzz over influencer marketing? Influencer marketing has been embraced as one of the most effective channels in helping companies drive higher returns on investment (ROI). 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing channels. Whilst marketeers first started […]
Influencer Marketing : Why?
Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands more value. They have committed and engaged groups of followers on social media. In recent years, influencer marketing has become a huge and crucial part of the marketing scene. Influencers […]