Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media

Xiaohongshu, as "China's Instagram", has become the leader among social medias.

What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform. By fusing social networking with e-commerce capabilities, it facilitates product discovery, discussion, and direct purchase for consumers. With thousands of users and a strong tool for influencers and businesses to […]

Copywriting for E-Commerce: Strategies to Increase Conversion Rates

Copywriting for E-commerce First of all, a lot of entrepreneurs who have an E-commerce use copywriting every time, but they don’t know about it. It’s an essential skill that you must master to grow your E-commerce. Most e-commerce have an average copy that describes the features of a product. For example, a good copy is […]